According to the airline, the new-look magazine appears in a customized journal-like size with unique cover artwork and specially textured paper, giving it a book-like feel.
It stated that the launch coincided with the unveiling of British Airways’ new 787-9 Dreamliner and very latest First cabins.
Also, from November 2015, the carrier explained that, each customer flying in First on the airline’s long-haul flights would be offered a copy to read while on board.
It will also be made available to those relaxing in the Concorde Room in Heathrow’s T5 before their flight, BA noted.
The Head of Customer, BA, Abi Comber said: “Our new title has some wonderful contributors that you can dip into or take some time to indulge in.
He added: “I have not seen another in-flight magazine quite like it and can not wait to hear what our customers think.”