Best Passenger Services Handling Company of the year 2016
to the General Manager, Corporate Communications,SAHCOL. Basil Agboarumi.
Skyway Aviation Handling Company Limited (SAHCOL) has won the 2016 African Best Passenger Handling Services Provider of the year award.
The award was presented to SAHCOL by the Institute of Brand Management of Nigeria (IBM), in collaboration with the African Institute of Brand Management (AFRIBM) at the 2016 edition of the Brand Leadership Merit Awards which held in Lagos.
As the only brand selected from the Aviation sector this year, SAHCOL was picked for the award by the Brand Leadership Award’s Technical Committee because of its recent strides and innovation in building a brand that is in tune with International best practices.
The Brand Management Institute said that the SAHCOL brand has a great story behind it, “it is an authentic, unique, value adding African brand, and has been connected with the people within and outside.”
They further stated that, SAHCOL has made an outstanding contribution to the development of the continent, the economic aspirations of its citizenry and the transformation of African’s image in the International market while displaying a high standard of good corporate citizenship, social and environmental responsibilities.
According to the organizers of the African Brand Leadership Awards, it is aimed at celebrating Leadership, innovations and creativity in Africa. It showcases brilliant minds and institutions that are delivering positive change and shaping Africa’s future. The theme of the 2016 Congress was“Achieving Sustainable Branding in Africa: Prospects and Challenges”
The Chairman of the event, Professor Samaila Mande said in his address, that marketing productivity and resources in developing countries are fundamentally different compared to advanced countries. Therefore, branding should be done a bit differently to what is obtainable in the western world. He went on to say that the use of sophisticated technology should be employed to accelerate the levels of consumer access, bypassing many of the traditionally staged levels of advanced countries.
He also opined that many Nigerians are highly inspirational, educated and street smart, they should hereby consider the possibility of developing local brands for the global market so as to instill national pride and serve as real alternatives to global brands.
Prior to December 2009, Skyway Aviation Handling Company Limited (SAHCOL) was a struggling establishment of the Federal Government of Nigeria, having been rescued from the ashes of the liquidated Nigerian Airways. However, SAHCOL has become a great brand in the Aviation Community, delivering Aviation Ground Handling Services in line with globally accepted best practices.
