Forte Oil has unveiled a new brand, name, logo, and tagline.
The company in a statement on Monday said the change was approved by the company’s shareholders at an extraordinary general meeting, held in Lagos on 18 December 2019.
“The most important quality we bring to the market right now is our history and legacy of more than five decades in the energy downstream sector.
“Our long and proud legacy gives us a vantage position from where we can see things differently about how energy is consumed today.
“It is from this platform we are building a new brand geared to lead to a future where energy is consumed differently, such that we are poised to deliver energy for a brave new world”, Forte Oil Chief Executive Officer, Olumide Adeosun, said.
Ardova, hewn from a combination of the Dutch/Arabic word: Aarde, meaning earth and the word ‘value’ mirroring the company’s ambitions to build a brand that has at the heart of its corporate strategy, sustainability leadership.
The new logo features a hexagram styled icon as the leading visual concept and takes on the moniker, which creatively connects the company to its rich history and heritage, a design approach the company took to help create a nexus between history and modernity.